Rent For Event – Brandbook
Centralized guidelines for maintaining a consistent identity across product, marketing, sales decks, and vendor collaborations. Assets mirror the public style guide atrentforevent.com/style-guide.
Promise
Rent For Event delivers production-ready event technology — LED walls, audio, lighting, and crew — with the polish of an in-house team. Every touchpoint should reinforce reliability, speed, and modern creativity.
Voice
- Lead with outcomes: faster setups, flawless visuals, and stress-free execution.
- Keep language plain, confident, and collaborative.
- Quantify proof where possible (timelines, audience size, client logos).
- Avoid technical jargon unless speaking to production teams directly.
Photography
Showcase full installations with ambient lighting and audiences when possible. Favor wide shots that highlight scale and transformation. Maintain consistent grading: cool midtones, elevated contrast, avoid heavy filters.
Includes logos (SVG/PNG), brand fonts, presentation templates, iconography, and social media starter kit.
Logo & Usage
Respect minimum clear space equal to the height of the capital “R”. Do not alter colors or proportions, add drop shadows, or place over busy backgrounds without a scrim. Maintain legibility at the noted minimum sizes.
Primary Midnight
#0B1F3A
Accent Sky
#0EA5E9
Highlight Coral
#F97316
Slate Canvas
#1E293B
Fog Grey
#CBD5F5
Accent Sky (#0EA5E9) is the default CTA color. Highlight Coral (#F97316) should be used sparingly for urgency or promotions.
Montserrat
Headlines
Weights: 500 / 600 / 700
Use for hero statements, section headings, and callouts. Keep tracking tight for large sizes (letter-spacing -0.02em).
Inter
Body & UI
Weights: 400 / 500 / 600
Use for paragraphs, UI text, and smaller captions. Maintain line-height between 1.45 and 1.6 for readability.
Web usage: font-display: swap with fallback stack"Inter", "Segoe UI", system-ui. Headline kerning -0.5px for large desktop hero sizes.